The rebranding and communication for Mondial Lugoj as part of the Villeroy & Boch Group represented a complex challenge, given the German company’s rich history and solid reputation in the luxury goods industry.

This rebranding exercise repositioned Mondial to shift from being an ordinary sanitary ware supplier to one that embodies life, excellence, and smartness. This is communicated across Mondial full suite of products and services, along with their logo, imagery, colour palette, graphic style and accompanying key visuals.