Spotlight is the creative force behind some of Jidvei’s most iconic wine brands—Mysterium and Owner’s Choice—transforming oenological concepts into compelling, internationally recognized visual identities.

For Mysterium, Spotlight created a multi-sensory experience that begins even before the bottle is opened. Inspired by the secrecy of the blend—up to three hand-picked grape varieties, never disclosed—the agency designed a label that reveals itself only under a special light. This bold, unconventional approach earned international acclaim, winning a Wood Pencil at D&AD Awards.

With Owner’s Choice, Spotlight translated the heritage of the Târnave Valley and Jidvei’s commitment to excellence into a refined identity rooted in nobility, tradition, and personal endorsement. The branding evokes the timeless presence of castles and vineyards, with a visual language that communicates trust, elegance, and legacy.