Spotlight partnered with Fares Orăștie, one of the most romanians trusted name in medicinal plants, to refresh and refine the brand’s presence across key product categories. The collaboration focused on redefining the brand’s visual identity while preserving its deep-rooted values of tradition, authenticity, and respect for nature.

Our work included the rebranding and packaging redesign for tea ranges, aligning visual storytelling with the brand’s promise of purity and efficacy. Each packaging concept was carefully crafted to reflect Fares’ heritage, highlight product benefits, and enhance clarity and shelf presence.
This partnership reflects Spotlight’s strength in strategic branding, category-specific packaging and visual identity systems that respect tradition while positioning brands for the future.