The Big Idea
Introducing the new species. 

We created a couple of new water species made from the most common forms of garbage one can find floating in the waters – the aluminum can and the plastic PET bottle. 

We gave them names and invited people to act responsible and fish them the minute they see them.
The names we gave to the new species are unfortunately non translatable as they are Romanian play of words with local relevance. For example, “PETste” roughly translated as “bottle fish” is a composition of “PET” – material used for the plastic bottles and “peste” which is the Romanian word for fish.

The campaign was awarded in London with International Green Awards Winner.