Spotlight collaborated with Fares Orăștie to develop branding and packaging projects aimed at strengthening the visual identity and highlighting the brand’s traditional and natural values. The projects included redesigning the packaging for tea and natural supplement ranges, focusing on authenticity, sustainability, and innovation. The designs created by Spotlight were inspired by Fares’ rich heritage in the use of medicinal plants and effectively communicated the products’ benefits, contributing to enhanced shelf appeal and improving the consumer experience.