SPOTLIGHT

Strategic Branding & Packaging for a giant

We partnered with Jidvei, one of Romania’s leading wine producers, to develop a cohesive brand strategy and visual identity across multiple product lines. Our work included brand architecture, naming, and packaging design—tailored to reflect the unique character of each wine and the heritage of the Târnave region.

From the emblematic Traditional range, to the refined Tezaur line and the artistically inspired Grigorescu collection, Spotlight crafted brand experiences that celebrate authenticity, elegance, and cultural legacy—ensuring strong shelf presence and lasting consumer connection..

Colecția Grigorescu Jidvei, trei vinuri cu etichete ilustrate
Grigorescu Wines - Branding & Packaging
The paintings of master Nicolae Grigorescu stand out through the expressiveness of their composition, and their original portrayal of national heritage. These elements inspired us in crafting the identity for this signature range bearing his name. Brand built from scratch: naming, identity, and packaging. Redesigned in 2007 and 2018.
Spotlight Ad Jidvei Dragon
Tezaur Jidvei - Concept Creation • Packaging Design • Brand Identity • Campaign Collaterals
Gama Tezaur Jidvei, trei sticle, între care Tezaur Rose
Rooted in 15th-century heritage. Inspired by a medieval bell engraving depicting a mythical dragon adorned with grapes, we built a brand identity that honors the deep, ritualic bond between the land, its people, and winemaking.
Nec Plus Ultra Jidvei, sticle Rose și Sauvignon Blanc pe fundal cu coloane și draperii
Nec Plus Ultra Wines - Nec Plus Ultra – Brand Concept, Identity, Packaging & Communications Materials
Vinuri Nec Plus Ultra Branding
"Nec Plus Ultra!" — Nothing further, the absolute pinnacle! We translated this philosophy of the absolute into the core DNA of the brand. Our challenge was to craft a visual identity and positioning that embody sophistication and uncompromised quality—from the narrative foundation to high-end packaging details.
Castel Jidvei Pinot Gris și Sauvignon Blanc, două sticle cu etichetă gravată
Castel Jidvei - Full Brand Creation & Commnunication Materials
Ilustratie Castel Jidvei
Centuries of wine heritage, beautifully illustrated. A medieval castle enduring through time, guarding a priceless collection of reserve wines. We translated the architectural splendor of Cetatea de Baltă into a custom illustration, crafting a premium visual identity that reflects the deep history and prestige of the Castel Jidvei range.
Weinland Branding
Weinland Jidvei – Brand Creation & Packaging
Brand Weinland Jidevi
Mapping Transylvania’s "Land of Wine". Built entirely from scratch, the brand identity centers on a custom die-cut label featuring the region's topographic map. A seamless blend of feudal winemaking heritage, award-winning quality, and modern packaging.
Jidvei Traditional -Naming • Brand Identity • Packaging (re)design (5 Editions)
Branding From the Heart of Transylvania
From the Heart of Transylvania - built from scratch: naming, identity, and packaging.
Spumant Margaritar – Brand Concept, Identity, Packaging
Spumant Jidvei Branding
Spumant Jidvei – Brand Concept, Identity, Packaging